For more than half a century, the New York City-born Century 21 discount department store has been a mecca for the deal-hunting masses who come in search of designer goods at deeply discounted rates. Merchandise is priced at up to 65% off of retail rates, with high-end fashion items leading the charge. Patrons, both deal-dazzled tourists and devout locals alike, flock to shop for clothing (for women, men, and children), footwear, outerwear, lingerie, and fashion accessories (including handbags).