Plaza de Toros de Las Ventas (often shortened to Las Ventas) is a famous bullring located in Madrid. Situated in the Guindalera quarter of the district of Salamanca, it was inaugurated on June 17, 1931. It has a seating capacity of 23,798. This bullring was designed by the architect José Espeliú in the Neo-Mudéjar (Moorish) style with ceramic incrustations. The seats are situated in ten "tendidos". The price of the seats depends upon how close they are to the arena and whether they are in the sun or the shade (the latter being more expensive). The bullfighting season starts in March and ends in October; bullfights are held every day during the San Isidro Fiesta, and every Sunday or holiday during the season. Bullfights start at 6 or 7pm and last for two to three hours.