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Un viaggio affascinante nel mondo dei marchi, dei prodotti di largo consumo e delle loro confezioni, dall’epoca vittoriana fino ai giorni nostri. Nel famoso quartiere di Notting Hill, a pochi passi da Portobello Road, oltre 20.000 oggetti originali raccolti nell’arco di circa cinquant’anni da Robert Opie, studioso del consumismo inglese.
La collezione illustra la storia dei marchi esposti e la storia dei loro consumatori: come i marchi si sono evoluti attraverso l’uso creativo del packaging e della pubblicità, e come la società è cambiata in seguito all’introduzione e all’uso quotidiano dei beni di largo consumo appartenenti a questi marchi. Il museo, piccolo e “condensato”, è self-guided, ossia si visita per conto proprio. Chi vuole trarre il massimo dalla sua visita può usare le schede di lavoro disponibili gratuitamente. Ogni scheda è orientata a una particolare materia e contiene una serie di domande cui rispondere mentre si fa il giro del museo. La visita si effettua percorrendo il Time Tunnel, una “galleria del tempo” di circa due secoli costituita da più corridoi, ciascuno dedicato a un decennio. Ogni corridoio è stipato di bottiglie, lattine, barattoli, flaconi, scatole di latta e di cartone, involucri di carta, pacchetti, vaschette, etichette, volantini e cartelli pubblicitari di beni di largo consumo in prevalenza di marchi inglesi e americani.